REFRE 2021 REAL YOU WILL YOU

As Refre's digital partner since 2018, we have successfully shaped and developed a unique brand platform: Ready Girl. Ready Girl is a confident, energetic girl who keeps herself ready to pursue what she loves.

- Make Buzz for Refre whole line re-launching

- Deliver new product packaging, usage, functions… to deeply strengthen the image of Ready Girl in the hearts of target audiences.

Based on the success of the Ready Girl brand platform and music marketing for two consecutive years, the next challenge is: how to connect more tightly with its ever-more active young audiences, the generation of “non-stop movement each day”, while maintaining the core of the Ready Girl concept.