HADA LABO PERFECT WHITE TRANEXAMIC ACID RELAUNCHING 7 NGÀY SÁNG DA MỜ THÂM

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INTEGRATED COMMUNICATION

2023

BACKGROUND:

Hada Labo officially renovated whole line of Perfect White Tranexamic, with the 1st launch of Serum & Gel Cream. As the whitening segment evolves, Hada Labo need to retain its “whitening yet hydrated" drugstore solution leader and make a greater impact on its customers.

OBJECTIVE:

Create awareness of the innovation of the Hada Labo whitening product line, focusing on a completely new serum line, with proven skin lightening results in seven days.

COMMUNICATION SOLUTION:

Big concept: 7 NGÀY SÁNG DA MỜ THÂM

Execution plan:
The testimonial video created in collaboration with beauty bloggers, serves as a key hook to draw attention.

We use social content on our own channel to provide in-depth education about the latest developments and the functionality of Perfect White Tranexamic.

We also use social outreach to disseminate authentic experiences.

KEY RESULTS:

Video Testiminial ft.Beauty Blogger: 262.000 views on Facebook. Social Post: 1.021.405 engagements on Facebook. hashtag #7ngaysangdamotham: 7.600.000 views on Tiktok (21 KOLs)

SERVICE:

Communication Planning | Content Production | Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs/ Community booking)