BIODERMA 2022 - 2023 ALWAYS ON CONTENT

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MEDIA & SOCIAL COMMERCE
CONTENT PRODUCTION

2022 - 2023

BACKGROUND:

Bioderma is a pharmaceutical cosmetic brand in the field of healthcare, with a unique philosophy of "ecobiology", emphasizing an ecological approach to the skin system. The brand aims to maintain a healthy skin system in the long term by respecting the skin's ecosystem. In early 2022, Bioderma focused on creating engaging and informative social content through two key channels: Facebook and Instagram.

OBJECTIVE:

Build and manage content/editorial calendar that attracts qualified audiences to the company’s lead capture channels.

THE CHALLENGE:

In 2022-2023, "cosmeceutical trend" are the highlight of the year; we need to maintain brand awareness and find ways to help brands stand out from the crowd.

COMMUNICATION SOLUTION:

The communication approach: START YOUR OWN BIO-SKINCARE STORY.

Encourage users to take ownership of their skin care journey, develop a deep understanding of their skin, adopt appropriate routines; then we can foster Bioderma's commitment to providing biotechnology-based care.

Our Content tactics focus on:
In terms of quality: insights into Vietnamese skin to clearly convey the philosophy of "ecobiology” , as well as making the most of occasions to build brand love.

In terms of quantity: Increase the volume of posts and deploy Instagram Story to optimize the level of presence on social channels.