MELANO CC - PRODUCT LAUNCHING 2023 MASTER OF C

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INTEGRATED COMMUNICATION

2023

BACKGROUND:

The brand behind Japan’s #1 whitening essence, Melano CC, is a skincare brand with a high concentration of Vitamin C that has proven efficacy.

On 12/2023, Melano CC aimed to improve dermaceutical image and provide a higher-performance dark spot solution with Premium Essence launching, as well as fulfill the 1st step Cleanser for the whole line Vitamin C skincare routine.

OBJECTIVE:

Strengthen brand core values through new product USP, focus on proven efficiency.

COMMUNICATION SOLUTION:

Big Concept: MASTER OF C:

Execution plan:
- The testimonial video in collaboration with 2 beauty bloggers - An Phuong and Tizi Dich Lep - as a key hook to draw attention.

- A Big Livestream Launching be implemented to officially introduce and at the same time push sale for new product.

- Photo concept shooting to build the dermaceutical image of new products.

- We use social content on our own channel to provide in-depth education about the latest developments and the functionality of Enzyme Face Wash & Premium Essence.

- We also use social outreach tactics included 22 KOLs to disseminate authentic experiences.

KEY RESULTS:

Owned Tiktok: 6.707.288 VIDEO VIEW

KOLs review: 2.600.00 view (22 KOLs)

SERVICE:

Integrated Communication Planning | Content production | Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs booking)