REFRE 2022 YOU DO YOU!
As Refre's digital partner since 2018, we have successfully shaped and developed a unique brand platform: Ready Girl. Ready Girl is a confident, energetic girl who keeps herself ready to pursue what she loves.
Refre officially renovated their two hero product lines: Natural and Whitening deodorant spray. The campaign focused on introducing products through telling the story of “ready girl".
Keep up the brand platform “ready girl”, the communication story needs more insight and something new to tab-in to the girl's life.
COMMUNICATION SOLUTION:
- Communication approach: “As a ready girl, I want to show the world a more me version 24/24".
- Big concept: REFRE, YOU DO YOU!
"You do you" is an idiom that means that someone should do what they believe is best for them, what they love the most, or what fits their personality. This concept inspires Refre girl with fresh thinking to pursue what they believe is best.
- Key asset: 3D thematic TVC & 2 short videos to highlight 2 SKUs (natural and whitening).
KEY RESULTS:
Thematic TVC: 1.745.00 views (Facebook & Youtube)
Fanpage: 5.111.699 reach - 83.133 engagement.
SERVICE:
Integrated Communication Planning | Thematic TVC | Key Visual | Content production
Case Studies
ASUS - 2023 HOLIDAY CAMPAIGN OF ASUS GRASP ASUS, ACHIEVE THE MORE YOU CAN!
MELANO CC - PRODUCT LAUNCHING 2023 MASTER OF C
REFRE 2021 REAL YOU WILL YOU
HADA LABO PERFECT WHITE TRANEXAMIC ACID RELAUNCHING 7 NGÀY SÁNG DA MỜ THÂM
HADA LABO - PERFECT WHITE TRANEXAMIC ACID 2024 7 NGÀY SÁNG DA MỜ THÂM TỪ PHÒNG LAB HADA LABO
HADA LABO PRO-AGING 2024
AQUA VIET NAM 2021 RETAINER CAMPAIGN
AQUA VIET NAM 1ST SMART TV LAUNCHING TRẢI NGHIỆM BỨT PHÁ - VƯỢT XA MONG ĐỢI
