AQUA VIETNAM - TIKTOK HASHTAG CHALLENGE BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH!

COMMUNICATION SOLUTION:

Big Concept:
BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH (LET’S FEEL THE POWER OF AQUA)

Execution plan:

Key asset:
- Created a hashtag challenge to promote for air-conditioner product and engage with users on TikTok platform.

- Developed a guideline video to run Infeed & Top View Ads

- Cooperated with hot Tiktokers to spread out campaign performance

- Proposed Facebook activity to recruit fan from Facebook to TikTok.

Media:
- Infeed Ads and Top view ads pushed challenge awareness.

- Facebook Ads supported for social post and activity.

KEY RESULTS:

3.823 submissions

11.900.000 views of Hashtag Tiktok Challenge

SERVICE:

Content production | Media Planning & Optimization | Social media management | Social outreach (KOL booking)