SCG VIETNAM 2021 - 2022 ALWAYS ON CONTENT
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies through the “ESG 4 Plus” approach, emphasizing Net Zero – Go Green – Reduce Inequality – Enhance Collaboration Plus Trust through Transparency.
In 2021, SCG aimed to sharpen social image as a trustworthy brand to actively engage more with Vietnamese audiences.
- To potential customers: Attract & Raise awareness of SCG mission.
- To existing customers: Engage & Build loyalty as a leading trustworthy brand.
COMMUNICATION SOLUTION:
The communication concept:
CÙNG SCG - VÌ VIỆT NAM BỀN VỮNG | A “ SUSTAINABLE VIETNAM” BY SCG & YOU
A “sustainable Vietnam” content hub will be the place to provide 4 core values of SCG: Sustainable seeding – Sustainable construction – Sustainable action – Sustainable development
The Content strategy: Instead of generic content that can be seen anywhere, “sustainable Vietnam” has been executed using the framework: R-U-N.
RELIABLE: Synthesized, concisely expressed, and easily comprehensible specialized knowledge.
USEFUL: inspirational articles, how-to guides, specialized knowledge, life tips...
NEW: Creatively presented content and visuals consistently generate excitement among users.
SERVICE:
Content production | Media Planning & Optimization
Case Studies
UV GREEN - PERFORMANCE CONTENT CAR AIR PURIFIER SOLUTION
BIODERMA 2022 - 2023 ALWAYS ON CONTENT
REFRE 2021 REAL YOU WILL YOU
AQUA VIETNAM - TIKTOK HASHTAG CHALLENGE BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH!
HADA LABO PRO-AGING 2024
