AQUA VIET NAM 1ST SMART TV LAUNCHING TRẢI NGHIỆM BỨT PHÁ - VƯỢT XA MONG ĐỢI
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2022
BACKGROUND:
Aqua Vietnam officially launched Aqua AI Smart TV - their 1st launching in the Smart TV Market.
THE CHALLENGE:
The campaign should be done during the second wave of Covid.

COMMUNICATION SOLUTION:
Big concept:
AQUA AI SMART TIVI, TRẢI NGHIỆM BỨT PHÁ, VƯỢT XA MONG ĐỢI
Key asset:
- 3D video series to introduce product USPs in futuristic tone & mood, combining brand ambassador image Do Thi Ha (Miss Vietnam 2020).
- Content series on social to build awareness for Whole line TV.
KEY RESULTS:
3D video: 830.905 views (Facebook & Youtube)
Banner ads: 23.023 clicks (GDN, ADTIMA, ADMICRO)
KOLs review: 470.000 views.
SERVICE:
Communication Planning | Content Production | Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs/ Community booking) PR Article & booking