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AQUA VIET NAM 1ST SMART TV LAUNCHING TRẢI NGHIỆM BỨT PHÁ - VƯỢT XA MONG ĐỢI

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INTEGRATED COMMUNICATION
2022
AQUA VIET NAM 1ST SMART TV  LAUNCHING TRẢI NGHIỆM BỨT PHÁ - VƯỢT XA MONG ĐỢI
BACKGROUND:

Aqua Vietnam officially launched Aqua AI Smart TV - their 1st launching in the Smart TV Market.

THE CHALLENGE:

The campaign should be done during the second wave of Covid.

COMMUNICATION SOLUTION:

Big concept:

AQUA AI SMART TIVI, TRẢI NGHIỆM BỨT PHÁ, VƯỢT XA MONG ĐỢI

Key asset:
- 3D video series to introduce product USPs in futuristic tone & mood, combining brand ambassador image Do Thi Ha (Miss Vietnam 2020).

- Content series on social to build awareness for Whole line TV.

KEY RESULTS:

3D video: 830.905 views (Facebook & Youtube)

Banner ads: 23.023 clicks (GDN, ADTIMA, ADMICRO)

KOLs review: 470.000 views.

SERVICE:

Communication Planning | Content Production | Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs/ Community booking) PR Article & booking

Case Studies