AQUA VIET NAM AIR CONDITIONER LAUNCHING ĐÀN ÔNG GIA ĐÌNH - CHỌN ĐIỀU HOÀ 3 ĐỈNH!

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INTEGRATED COMMUNICATION

2021

BACKGROUND:

AQUA Vietnam wanted to promote Air conditioner line up product during the peak summer season to increase market share. They targeted to Vietnamese family who seek an AC solution that prioritize their health and more importantly, it must come from a reputatived brand.

OBJECTIVE:

Introduce new product line up (clean cool pro), directly educate about product functions.

COMMUNICATION SOLUTION:

- Communication approach: emphasizing the importance of the man's role in the family, who is always striving to choose the finest products to meet certain demands of their wife and kid. However, the multitude of different standards can make selecting the right option confusing for our "family-oriented man."

- Big concept: ĐÀN ÔNG GIA ĐÌNH, CHỌN ĐIỀU HÒA 3 ĐỈNH - highlight 3 key functions included Đỉnh bảo hành (Warranty) - Đỉnh tiết kiệm (Saving) - Đỉnh xuất xứ (Origin).

- Key asset: Viral Video & Key Visual.

KEY RESULTS:

Viral Video: 1.448.434 views (Facebook & Youtube)

Banner ads: 30.918 clicks (GDN, ADTIMA, ADMICRO)

KOLs review: 145.500 views.

SERVICE:

Communication Planning | Content Production | Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs/ Community booking) PR Article & booking