HADA LABO ONLINE CHANNEL MANAGEMENT
Back in 2016, when the communication activities of the skincare segment were still in their early stages, we started partnering with Hada Labo to build and maintain the brand's DNA. Thanks to our successful partnership over the past eight years, we have been able to continue working together and bring the brand's vision to everyday life, capturing the hearts of customers in Vietnam.
Building and continuously maintaining brand awareness with a Japanese heritage, enhancing the philosophy of "Simple & Perfect" throughout the years, focusing on the main competitive point of Hyaluronic Acid technology.
COMMUNICATION SOLUTION:
Focusing on emphasizing the Moisturized Healthy Skin concept through full creative packed since 2016 and continuously innovating over the years, including: owned media - paid media - earned media.
- In the early period from 2016 to 2019, our core solution focused on: Content solution which leveraged a thorough understanding of target audiences to produce conversion-oriented content.
- In the next period from 2019-2022, regarding frequent changes of social media, we ongoing offered consultancy to the brand team to implement new communication tactics: AR gamification, livestream marathon, influencer marketing solutions. For influencer marketing, we choose profiles suitable for each campaign to increase testimonials and trials.
- From 2022, with the strong growth of the TikTok platform, we have continued our valuable partner role through consulting and implementing TikTok content solutions.
- Especially 2024 is a year of strengthening brand core value; we continue to help brands make more great impacts on the 15-year celebration in Viet Nam.
Case Studies
UV GREEN - PERFORMANCE CONTENT CAR AIR PURIFIER SOLUTION
SCG VIETNAM 2021 - 2022 ALWAYS ON CONTENT
BIODERMA 2022 - 2023 ALWAYS ON CONTENT
REFRE 2021 REAL YOU WILL YOU
AQUA VIETNAM - TIKTOK HASHTAG CHALLENGE BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH!
