HADA LABO - PERFECT WHITE TRANEXAMIC ACID 2024 7 NGÀY SÁNG DA MỜ THÂM TỪ PHÒNG LAB HADA LABO

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MEDIA & SOCIAL COMMERCE
INTEGRATED COMMUNICATION

2024

BACKGROUND:

In 2023, Hada Labo officially renovated whole line of Perfect White Tranexamic, with the 1st launch of Serum & Gel Cream. In 2024, Hada Labo aimed to continue strengthen brand authority & penetration in whitening segment.

OBJECTIVE:

- Produce social key asset.
- Utilize word-of-mouth to maintain a strong customer base.
- Assist in boosting sales performance for the whitening line.

COMMUNICATION SOLUTION:

Communication approach: We went with the concept of "Hada Labo Lab" to elevate the perception of cosmeceuticals by emphasizing our commitment to research and innovation.

Big concept: 7 NGÀY SÁNG DA MỜ THÂM TỪ PHÒNG LAB HADA LABO

Execution plan:
- We released a Key Visual & Key asset video “Lab Tour 7 ngày sáng da mờ thâm” to visualize scientific active ingredients and product efficacy from the view of Lab tour experience, through the VR lens.

- We use social content on our own channel to provide in-depth education about the latest developments and the functionality of Perfect White Tranexamic.

- We also use social outreach to disseminate authentic experiences.

- Exclusive Livestream marathon is out key tactics to effectively increase sale performance.