ASUS - 2023 HOLIDAY CAMPAIGN OF ASUS GRASP ASUS, ACHIEVE THE MORE YOU CAN!

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INTEGRATED COMMUNICATION

2023

BACKGROUND:

For the year-end occasion in 2023, ASUS aims to foster a strong bond between the younger generation and their products. ASUS wanted to focus on the ZenBook series, with Zenbook S accounting for 50% - Zenbook Classic for 20% and ASUS Vivobook S3405 for 30%.

OBJECTIVE:

- Enhance WOM regarding product features on digital platforms.

- Trigger user’s demands regarding appealing products and promotional offers.

COMMUNICATION SOLUTION:

BIG IDEA: GRASP ASUS, ACHIEVE THE MORE YOU CAN!

Execution plan:
- Key visual.

- Inspirational video “Năm mới, phải tới" in collaboration with Tam Bui: The new year must come, Tam Bui has to go ahead too! With ASUS accompanying, Tam Bui is ready to go through a tumultuous year 2023 and welcome 2024 with many efforts to do more.

- Social activity “Năm mới, phải tới" hosted by Tam bui.

- Facebook social content.

- Social outreach: KOLs & Comic community.