AQUA VIET NAM 2021 RETAINER CAMPAIGN

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INTEGRATED COMMUNICATION

2021

BACKGROUND:

Born in the land of the rising sun, AQUA bhas been associated with the mission of improving the quality of life of users, through continuous efforts to improve to create the most sophisticated products. In 1996, AQUA brought that mission to Vietnam under the name SANYO HA ASEAN - the No. 1 prestigious home appliance brand voted by GFK in 2001. To date, AQUA Vietnam has been present in the lives of more than half of Vietnamese families with 15 million products.

OBJECTIVE:

- Enhancing recognition for AQUA's 25th anniversary & the slogan “Inspired Living".

- Encouraging users to actively engage with the brand and gain a deeper understanding of the product's quality.

- Maintaining the high standards and volume of the content, DIS throughout 2021.

COMMUNICATION SOLUTION:

- Big concept: “25 YEARS OF INSPIRED LIVING AND MORE” has been brought to life through various seasonal and launching campaigns.

- Also in 2021, amidst the huge effect of the second wave of COVID, we offered right solution to our brand team to successfully modified communication plan. One notable achievement was the organization of 2 big online contests, which gained an impressive 12,423 submissions despite the challenges posed by the pandemic.