SKIN AQUA ECO CHỐNG NẮNG PHỔ RỘNG - BẢO VỆ 360 ĐỘ
Skin Aqua is a product line of Sunplay - the first sunscreen brand in Vietnam, leading the trend of sustainable sun protection, protecting healthy and beautiful skin every day.
In the 2024 summer, with the fierce competition of the sunscreen market - the fastest growing industry in the industry, Skin Aqua aims to solidify the leadership position in mainstream daily suncare, supporting sales of online channels in the peak season.
- Strengthen the brand visibility as a sunscreen brand with a strong functional benefits endorsed by clinical claims.
- Get the endorsement from dermatologists to build trustful and science based brand image, then support sales of online channels.
COMMUNICATION SOLUTION:
Workshop Livestream: in collaboration with Beauty Blogger Yeye Nhat Ha - MC Vy Miu - Doctor To Lan Phuong. New tactics were implemented to make the livestream session more interesting.
Social outreach:
To build the trust for the product message "Broad spectrum UV block for 360 degree protection | CHỐNG NẮNG PHỔ RỘNG, BẢO VỆ 360 ĐỘ", our social outreach strategies revolve around three primary groups:
- Dermatologists play a crucial role in disseminating scientific data, verifying the efficacy of products, and enhancing their dependability.
- Beauty Blogger & Lifestyle Influencers assist brands in setting trends, introducing new products, and communicating brand messages.
- Nano KOCs aims to create viral effects by using real stories to spark discussions about products and drive direct sales.
KEY RESULTS:
Workshop Livestream: 220.000 View
Tiktok: 3.754.268 Video View (53 Kols Included)
Affiliate Livestream: 300.000.000 VNĐ Direct Revenue.
SERVICE:
Media Planning & Optimization | Social media management | Social outreach (KOL / KOCs booking)
Case Studies
UV GREEN - PERFORMANCE CONTENT CAR AIR PURIFIER SOLUTION
BIODERMA 2022 - 2023 ALWAYS ON CONTENT
AQUA VIETNAM - TIKTOK HASHTAG CHALLENGE BUNG SỨC DIỆT KHUẨN, CHĂM NHÀ MÁT LÀNH!
HADA LABO - PERFECT WHITE TRANEXAMIC ACID 2024 7 NGÀY SÁNG DA MỜ THÂM TỪ PHÒNG LAB HADA LABO
