WELCOME TO THE LOGICAL
& MAGICAL WORLD
OF UNICORN DIGITAL

AQUA Vietnam wanted to promote Air conditioner line up product during the peak summer season to increase market share. They targeted to Vietnamese family who seek an AC solution that prioritize their health and more importantly, it must come from a reputatived brand.

As Refre's digital partner since 2018, we have successfully shaped and developed a unique brand platform: Ready Girl. Ready Girl is a confident, energetic girl who keeps herself ready to pursue what she loves.

We started partnering with Hada Labo to build and maintain the brand's DNA from 2016. Thanks to our successful partnership over the past eight years, we have been able to continue working together and bring the brand's vision to everyday life, capturing the hearts of customers in Vietnam.

SCG is a leading conglomerate in ASEAN and entering its 111th year of stable growth. It is elevating its operations by integrating sustainable development strategies through the “ESG 4 Plus” approach. In 2021, SCG aimed to sharpen social image as a trustworthy brand to actively engage more with Vietnamese audiences.