LIPICE NÂNG TÔNG BỀN MÀU, CHẲNG NGẠI KHẨU TRANG
LipIce Sheer Color launched new packaging with product concept: Tone up your lips naturally.
- Boldly increases awareness of LipIce's new look - tone up lips naturally.
- Connect with target audiences through the concept of a Lipice Girl who is always looking for new ways to tone up her life.
After Covid Pandemic, our challenge is to change our approach and core message to fit the New-Normal context.
COMMUNICATION SOLUTION:
Communication approach: as we slowly move into the new normal life, when masks are indispensable, LipIce will help girls design joys every day in LipIce's way.
Big concept: NÂNG TÔNG BỀN MÀU - CHẲNG NGẠI KHẨU TRANG
- Key asset:
- A Thematic TVC showcasing the USP of product: long-lasting lip color even after wearing a mask.
- A poster series with KOL to use on social media.
SERVICE:
Communication Planning | Thematic TVC | Key Visual | Content production | Social outreach (KOL booking)
